Wednesday, May 20, 2009
Careless Whisper reigns the airwaves
Monday, May 18, 2009
Heaven and Hell on Earth
Friday, May 15, 2009
Who will be the next?
Wednesday, May 13, 2009
A Trek worth the cent
Tuesday, May 12, 2009
Barcelona with Vicky and Cristina
Monday, May 11, 2009
Yan si Nanay
Thursday, May 7, 2009
DDB goes out to the public
It's no surprise though that AKO MISMO is arousing a lot of people's interest. The commercial undeniably stirred very deep patriotic sentiments among the viewing public that immediately thousands went online to check the site and signed up to make commitments.
"We knew we had something great when we came up with the advocacy.", said Teeny Gonzales, Executive Creative Director of DDB, who heads up the creative team that conceptualized AKO MISMO. "That's because even among us, the message really resonated. It made us all look deep inside and say, 'No, we're not giving up hope.' " She said that they then went in search of possible partners for the cause and found the perfect one in PLDT/Smart Foundation.
Members of the team then went on another search. This time for the people who would breathe life into the campaign --- people who embodied the message or simply had the conviction to make a commitment to fight apathy. Thus the rich mix of showbiz celebrities, real life heroes as well as regular folk who spoke simply but sincerely in the TV commercial, bringing the point poignantly home.
Susan Dimacali, Vice-Chairman of DDB Group of Companies said, "We were overwhelmed with the positive response and people saying that the campaign made them realize that they should stop complaining and start doing their part. There were a lot who chose to put their cynicism aside and truly support the advocacy. It was amazing and touching reading the wall of commitments on the site. We're grateful for the support of our partners that has allowed us to reach more people and create a real impact."
DDB has, in the past, also supported and made campaigns for women's rights, the preservation of the environment, Caritas as well as responsible voting in the last local elections.
Many are asking what they can look forward to from AKO MISMO. John Lucas, Managing Director of Tribal DDB said, "There is a lot of clamor for the dog tag so, we hear you! We will be announcing soon how you can get those. There are activities lined-up which you also learn more about from the site."
Clearly, the DDB Team is upbeat and excited about their newest advocacy.
"That's because," Dimacali says, this is something really close to our hearts and something that, yes, we truly care about.
'I stand up for AKO MISMO' - Maxene Magalona
To all those that signed up with AKO MISMO!
You are now part of SMART telecoms network for potential campaigns in 2010.
The amount of information they have asked is so detailed that they can track you down to your zip code and contact you any time. In all my years of signing up for information I have never had a site require so much information AS REQUIRED FIELDS.
This makes for a perfect voter mapping database and campaign tool for anyone that wants to pay SMART for the information.
Did you think SMART would pay MILLIONS in production and advertising and talent costs for nothing?
If you refer to their privacy policy that no one ever reads, it states:
AKO MISMO MAY use the personal information you provide to:
• Contact you – either in response to a query or suggestion, or to mail newsletters, documents, publications, etc.
• “Remember” your online profile and preferences;
• Help you quickly find information that is relevant to you based on your interests, and help us create site contents most relevant to you;
In other words they can PUSH information to you which is an important tool in making sure that you can receive even unwanted campaign messages.
• Undertake statistical analysis.
They can use your answers to this PUSH for other mapping and trending purposes.
They also wash their hands of any person “accidentally” cracking the site and getting all your info. If you read privacy policy, again, which no one reads:
AKO MISMO shall not be liable under any circumstances for damages resulting from unauthorized use of information collected from visitors to the site.
AKO MISMO may change this privacy policy to reflect changes in the way we collect visitor information.
As a final warning, their privacy policy claims that you can still access this site even if you do not sign up (again from the privacy policy page):
What if I don’t want to provide personal information?
Providing personal information on the AKO MISMO web site is optional. If you choose not to provide personal information, you can still browse and use the AKO MISMO site, but you will not be able to carry out certain actions.
This is not true. None of the pages are viewable unless you have signed in. This is already a sure sign that their intent is to make you sign up and not just to make you a part of a youth reform activity.
A friendly piece of advice: Go back to the site and change your details please change all the details that pertain to AGE, SEX, and, LOCATION.
Also change your phone number if you like. This is to protect your privacy.
And remember you are still holding on to your pledge of participation in making our country great and they promise not to bar you from accessing the site even if you change your details so you will lose nothing but you will take back your security.
First of all, before I accepted this project, we made sure that this had nothing to do with political campaigns. And we were assured that it wasn't. I am shocked that people actually see this advocacy as something negative and corrupt. Instead of people seeing it as an improved way of the Filipino life, they choose to find something wrong with it. Sayang yung project.
Regardless if you receive campaign emails or not, it is up to you to decide on what to do. In a way, this campaign is also encouraging people, especially the younger generation, to register and VOTE. Just like the "Don't Vote" campaign in the US, the Ako Mismo org hopes to help in increasing the number of voters. We musn't be apathetic.
I am utterly appalled with the people who, in seeing the ad for the very first time, immediately thought negative simply because it was done in THE PHILIPPINES. Because of their lack of hope for the country, they can't get themselves to believe that WE actually made something like this. "Huh? Dito sa Pilipinas may ganyan? Imposible. May kapalit yan." Kaagad ganun na mag-isip. And these kinds of people are actually what make the Philippines seem hopeless. I mean, here is this movement, actually trying to make a difference in the Filipinos (since change begins with oneself) and instead of believing in it, there are some people who choose to put it down. I know that our country hasn't been improving much but come on, we can't just give up. We HAVE to take a stand. As the commercial says, poverty, inadequate education and insufficient jobs are not the main problems we are currently experiencing. The biggest problem that the Philippines is suffering from is its people's loss of hope. I thought that this ad would actually encourage the Filipinos to begin changing themselves by deciding not to give up. But now I can see that it isn't enough. And honestly, I don't think that anything will ever be good enough for the Filipinos. MASYADONG MARAMING REKLAMO. Nakakapagod na.
Oh well. I just really hope that you guys could give our country a chance. Wag tayo mawawalan ng pag-asa. :)
This is nothing but a SINCERE project of DDB. What's in it for them, you ask? The improvement their ad makes in the Filipinos. The way they encourage the Filipinos to CHANGE. That's worth MORE than billions and gazillions of money. Check out their site here: http://ddb.com As you can see, lagi sila gumagawa ng advocacies. GANUN TALAGA SILA. Hard to believe? Kasi ang Pinoy kailangan laging may kapalit.
Wednesday, May 6, 2009
The best birthday that was...
I know this might be quite late. But who cares? It's my birthday.
Monday, May 4, 2009
AKO MISMO: Kaya mo 'to
Ako Mismo.
They were flabbergasted, that includes me, when they suddenly saw Ely Buendia, Luis Manzano, Angel Aquino, Charice Pempengco, and Arnel Pineda talked real, talked AKO MISMO.
What is Ako Mismo?
From it's website, Ako Mismo is making a stand, making a choice, making your own decision. Causes that you, yourself, can do with willingness to make a clear, positive difference to yourself, fellowmen, and the country.
With Ako Mismo, you get to choose what commitment you are to do. No commitment is too small as long as you do it with pride, honesty, and nobility.
This is why...
Ako Mismo itatapon ang basura ko sa tamang sisidlan nito.
Ako Mismo boboto para sa pagbabago.
Ako Mismo magbabayad ng tamang buwis sa tamang panahon.
Ako Mismo! Ako Mismo! AKO MISMO!
Kaya ikaw, log on na sa www.akomismo.org para ikaw mismo makatulong sa pagbabago!
Friday, May 1, 2009
Turn RED
You Tube in the persona of RA Rivera makes you feel exactly the way you want to feel it.
What made this very controversial is the fact that RA Rivera agreed to portray such role. I know of RA as that silent type director, but I would never imagine him playing such roles.
Ramon Bautista could have been another option, but RA pulled this off.
I was then caught when Red Mobile suddenly appeared in the video. Now, that's a viral.
One good thing about this viral is it never mentioned the brand. Just a simple appearance and viola, it totally caught my attention.
I just hope this one would really catch everyone's attention.
Here's the link so you could judge it for yourself.
http://www.youtube.com/watch?v=smNazXTNSPs
Enjoy!
Turn RED!